Learn the best practices for creating, producing, and delivering your organization's content. Each free issue provides expert advice and tips on the strategic use of print and online media, including websites, video, podcasts, blogs & other social media, and more.
Cover Story The more they did with less Economic degree of difficulty might make the sixth annual Magnum Opus Awards the most impressive yet
Cover Story Steady as she goes It should be no surprise that the results of our 2009 Compensation & Staffing survey reflect the effects of the economic situation. Yet the overall news about the level of dedication to custom media..
Strategy A Twitter how-to Whether or not you feel Twitter is relevant to your business is up to you and your marketing objectives. If you choose to move forward, follow these four steps and you’ll be a Twitter pro in no time.
Writing Speaking up If you don’t participate in the conversation about your organization, you have no means of telling your own story. Here's how one company’s blog is helping it regain influence.
Portfolio Why you should tell your story like The Ford Story A unique website that every organization could emulate. The Ford Story lets the company present itself in the proper modern context—that is, not as an impervious institution, but an evolving...
Copyblogger The Art of Shameless Self-Promotion Monday, February 8, 2010 8:49 am I've found it just doesn't pay to crow too much about what I've accomplished. Sure, I celebrate when things go well. But I've found that talking too much about my achievements leads not only to criticism, but to disappointment.
The FASTForward Blog Collaboration Goes Mobile in 2010 Monday, February 8, 2010 1:42 am Forrester has issued a report, Collaboration Needs Will Fuel A Smartphone Surge, by Ted Schadler with Matthew Brown, Brownlee Thomas, Michele Pelino, and Peter Schmidt, with the subtitle: The Surge Can Be Funded Through A Bring-Your-Own Smartphone Strategy.
Junta42 blog Junta42 Announces Content Marketing Giveaway Thursday, February 4, 2010 8:29 pm Junta42 is again putting our money where our content is... Today we launched the $4200 in 42 Days contest where Junta42 will contribute $4200 toward a brand's content marketing effort. Simply put, it works like this.
MediaPost | Social Media Insider How Much Blog Would a Blogger Blog If a Blog Chucked Its Comments? Wednesday, February 3, 2010 2:45 pm Now here's a question that, surprisingly, turns out to be more than rhetorical: Is it OK for blogs to get rid of comments? This is not rhetorical because Engadget has just done it, at least temporarily.
The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)
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